Hartlepool United Football Club is delighted to announce a new commercial partnership with Drive Motor Retail (Hartlepool), who have joined the Club as its Official Vehicle Partner until the end of the 2025/26 season.
The agreement will see Drive Motor Retail supply the Club with new Vauxhall and Peugeot vehicles, including a dedicated kit van, supporting day-to-day First Team operations across the campaign.
Drive Motor Retail (Hartlepool) branding will feature on the back of the Men’s First Team shorts, with the vehicle retailer also receiving a comprehensive package of Official Club Partner rights, including static perimeter advertising and digital and social media activity across the Club’s official channels.
This partnership is the first commercial agreement to be announced since American businessman Landon Smith completed his takeover of the Club, as Hartlepool United begins strengthening its commercial operation under the new ownership to drive revenue growth and support long term financial sustainability.
Based on Burn Road, Drive Motor Retail (Hartlepool) is part of one of the UK’s leading dealer groups, combining a strong local presence with a national network of 30 franchise outlets representing manufacturers including Vauxhall, MG, Leapmotor, Hyundai, Citroën and Peugeot.
Lee Robinson, General Manager at Drive Motor Retail in Hartlepool, said: “We are delighted to become Hartlepool United’s Official Vehicle Partner for the remainder of the 2025/26 season. Pools is a symbol of the town and a huge part of its identity.
“With fresh energy under Landon Smith’s ownership, we are proud to support the Club in a practical way by providing Peugeot vehicles and a dedicated Vauxhall kit van. We look forward to working closely with everyone at the Club and connecting with supporters across the area.”
Rose Stoker, Commercial & Operations Director at Hartlepool United, said: “We’re delighted to welcome Drive Motor Retail in Hartlepool as the Club’s Official Vehicle Partner.
“Drive Motor Retail is a well-known name in Hartlepool, and they have built a strong reputation locally, so it is great to have them alongside us. Having their vehicles and a dedicated kit van in place gives us practical support that helps the football side run smoothly week to week.
“We are looking forward to working with the Drive Motor Retail team for the remainder of the 2025/26 season and delivering a partnership that creates real value for both Drive Motor Retail and Hartlepool United.”
