Hartlepool United has announced that TicketCo has been named the Club’s Official Academy Sleeve Partner as part of a new three-year agreement.
The partnership will see TicketCo branding feature on the sleeves of all Academy match shirts from the start of the 2026/27 season, further strengthening the relationship between the Club and its ticketing partner.
It follows the recent confirmation of a multi-year ticketing partnership and reflects a shared commitment to supporting Hartlepool United’s long-term development, both on and off the pitch.
The Hartlepool United Academy supports 6 teams across its pathway, with over 120 players developing within the Club’s system, reflecting its growth and its importance to the Club’s long-term plans.
Central to the Club’s future, the Academy provides a clear pathway for young players to progress from grassroots football into the professional game, while maintaining strong links with the local community.
With a consistent focus on development on and off the pitch, it continues to nurture the next generation within a high-quality performance environment across all age groups.
Rose Stoker, Operations & Commercial Director at Hartlepool United, said: “This is an important step in our relationship with TicketCo and a strong early sign of their commitment to the Club.
“While the ticketing partnership was only recently announced, this agreement shows a clear intent to build for the long term and to invest in key areas of the Club.
“The Academy is central to our future. It plays a vital role in developing players and strengthening our links with the local community, so having that support in place is significant.
“We are looking forward to continuing to work closely together and building a relationship that delivers long-term value across the Club.”
Alex Cross, Academy Manager at Hartlepool United, added: “This is a really positive step for the Academy. As the programme continues to grow, we are working with more players across all age groups, and it’s important that we provide the right environment for them to develop both on and off the pitch.
“Support like this makes a real difference. It allows us to maintain high standards across coaching, facilities and player care, while continuing to strengthen the pathway for young players progressing through the Club.
“We are proud of the role the Academy plays within the Club and partnerships like this are important in helping us continue to move that forward.”
TicketCo is a European technology company focused on sport, providing ticketing platforms designed to streamline matchday operations and enhance the supporter experience.
Founded in Norway in 2013, the company works with clubs and leagues across the UK, Ireland and Scandinavia, and is an official partner of the Enterprise National League, with a growing presence across the game and wider live events sector.
Clare Kenny, Chief Commercial Officer, TicketCo, said: “We are delighted to announce our partnership with the Hartlepool United Academy. Academies are the heartbeat of a football club, they are where passion is formed, talent is nurtured, and the next generation of fans and players find their home in the game.
“Hartlepool United has a proud history and a community that lives and breathes football, and we are proud to play a part in securing its future. This isn’t just a commercial decision. It’s a commitment to grassroots sport, to young people and to being a meaningful part of the football community in Hartlepool.”
