Hartlepool United is inviting local businesses and charities to become part of the matchday experience at Victoria Park throughout the 2026/27 season through a new stadium seat-back advertising initiative in partnership with Advantage Sponsorship.

For just £24 per seat for the season, organisations can now display their logo, branding and community message across both the Cyril Knowles and Neale Cooper Stands.

The campaign gives local organisations the opportunity to raise awareness, promote services and visibly support the Club while engaging directly with thousands of supporters throughout the season.

Businesses and charities will also have the option to include QR codes within their seat-back advertising, allowing supporters to directly access websites, fundraising pages, booking platforms, promotions and key information on matchdays.

The campaign will see local organisations represented throughout Victoria Park across the season, becoming part of the matchday atmosphere every time supporters walk through the turnstiles.

Rose Stoker, Operations & Commercial Director at Hartlepool United, said: “Local businesses and charities are a hugely important part of the Hartlepool community and this campaign gives organisations the opportunity to promote their brand or message while becoming part of the matchday experience at Victoria Park throughout the season.

“We wanted to create something affordable, visible and community-focused that allows organisations to connect directly with thousands of supporters across the 2026/27 campaign.

“It’s a great opportunity for businesses, charities and community groups to raise awareness, promote their services and visibly support the Club at the same time.

“We’re delighted to launch the campaign alongside Advantage Sponsorship and we look forward to seeing organisations from across Hartlepool represented around the stadium throughout the season.”

Businesses, charities and community organisations interested in taking part can contact commercial@hartlepoolunited.co.uk for more information.

Please note: Hartlepool United retains final approval on all artwork and wording submitted. Any content deemed abusive, discriminatory or not in line with the Club’s Respect policies will be rejected.