Hartlepool United is giving supporters the opportunity to become part of the matchday experience at the Prestige Group Stadium throughout the 2026/27 season with the launch of a new personalised seat initiative in partnership with Advantage Sponsorship.
For just £24 for the season, supporters can now add their name to their seat in both the Cyril Knowles and Neale Cooper Stands, creating a unique way to show their support throughout the campaign.
Designed to celebrate the connection between the Club and its supporters, the initiative gives fans the opportunity to leave their mark on the home of Pools and become part of the atmosphere and identity of matchdays throughout the season.
Whether purchasing a new season ticket or renewing an existing seat, supporters can add seat personalisation during the booking process both online and in-store.
Supporters who have already secured their seat for the 2026/27 season can still take part through the Club’s dedicated online platform.
The initiative will see the names of Pools fans displayed across the stadium throughout the season, becoming part of the matchday experience every time supporters walk into the Prestige Group Stadium.
Rose Stoker, Operations & Commercial Director at Hartlepool United, said: “Pools supporters are the heartbeat of this football club and this initiative is about giving fans the opportunity to leave their mark on the Prestige Group Stadium and become part of the matchday experience throughout the season.
“We wanted to create something that strengthens that connection between the Club and our supporters, while giving fans a unique and personal way to be part of the journey throughout the 2026/27 campaign.
“There is something special about seeing your name displayed around the Prestige Group Stadium on a matchday and we know supporters will really connect with that.
“We’re delighted to launch the initiative alongside Advantage Sponsorship and we look forward to seeing supporters’ names displayed throughout the Prestige Group Stadium across the season.”
Supporters will be given the opportunity to add personalisation at checkout when purchasing their season ticket. Fans who have already secured their seat for the 2026/27 season can still take part by visiting Personalise Your Seat or by visiting the Club shop in-store.
Please note: The Club will not be responsible for any wear and tear caused throughout the course of the season. Hartlepool United retains final approval on all orders and any wording deemed abusive, discriminatory or not in line with the Club’s Respect policies will be rejected and refunded.





