Hartlepool United are delighted to announce an official gambling partnership with Casino Kings, a leading UK online casino and sportsbook. The partnership was officially launched on Tuesday, November 26, at the National League match between Pools and Fylde, where representatives from Casino Kings travelled from Manchester to Hartlepool to solidify the relationship.
This new collaboration marks the first step in Casino Kings’ mission to establish strong, long-term partnerships with UK sports teams, enhancing brand visibility and contributing positively to local communities. As part of the partnership, Casino Kings will work closely with the club to offer unique experiences and engage with fans across various platforms. The deal will also help drive the club’s growth and support its community-focused initiatives.
On Tuesday night, Casino Kings’ representatives toured the Prestige Group Stadium and were presented with a special, bespoke Casino Kings-branded Pools shirt, marking the beginning of the exciting new partnership.
Daniel Shannon, Head of Marketing at Casino Kings, said:
“We’re thrilled to announce Casino Kings as the official gambling sponsor of Hartlepool United. This partnership not only strengthens our presence in the UK market but also aligns with our mission to support local communities and engage with passionate football fans. Together, we aim to create exciting opportunities for the club and its supporters.”
Rose Stoker, Commercial and Operations Director at Hartlepool United, said:
“A betting brand is something the club have been looking to secure for a while, and after reviewing the market we are really pleased to have Casino Kings on board as our new betting sponsor. We are looking forward to further strengthening the partnership and engaging with our supporters through offers and giveaways, and supporting the local community. The Club encourage all supporters to gamble responsibly.”
The collaboration will see Casino Kings featured across Pools’ digital and physical assets, including advertising at the stadium, online platforms, and matchday materials. The partnership will also foster fan-focused initiatives to engage the club’s fanbase, with exclusive promotions, events, and competitions planned for the future.
Casino Kings is fully committed to promoting responsible gambling. As part of this partnership, both Casino Kings and Hartlepool United will work together to raise awareness about safe gambling practices and encourage responsible behaviour both online and in the local community. Casino Kings adheres to the highest standards of responsible gaming, providing resources and support for fans who may need assistance.
Click here to visit Casino Kings.
