Hartlepool United is delighted to reveal its 2026-2027 third kit, with Camerons Brewery returning as front-of-shirt sponsor.
The design is a modern tribute to the iconic 1995-1996 away shirt, created in-house by 1908 Gold and now reimagined by MEYBA.
The upper half of the shirt is white, overlaid with an angular pattern of red and pale blue diagonal stripes across the body. The lower half is solid red with pale blue pinstripes. The shirt features a stitched ship’s wheel crest and a black polo-style collar with red trim and zip, and is completed with red shorts and socks.
Beneath the rear collar, “Est 1908” pays tribute to the Club’s founding year, while “NEVER SAY DIE” is printed inside the neckline as a reminder of the tenacity and grit that have long defined the Club and its supporters.
Developed in partnership with MEYBA, the shirt is made from lightweight, breathable performance fabric, designed for comfort both on and off the pitch.
Local Hartlepool brewery Camerons returns as the club’s front-of-shirt partner, having featured through its Strongarm branding on the original 95/96 shirt.
The Club’s association with Camerons dates back to the 1980s, when Strongarm first appeared on the front of Pools shirts. The Club highly value the relationship and is committed to building on it in the years ahead.
Rose Stoker, Commercial and Operations Director at Hartlepool United, said: “The shirt is one that supporters remember with real affection, so we’re thrilled with how it has turned out.
“To partner with Camerons Brewery again is a major boost for the club, and we’re proud to have them back alongside us.
“Camerons is a cornerstone of the local business community, and they’ve supported the club through some of its most memorable moments. Their return shows the confidence growing behind what we’re building.”
Mark Underwood, Chief Executive Officer at MEYBA, said: “It was great to dip into the club’s archive and take inspiration from the 1995/96 away shirt.
“We really liked the character and details of the original, so it felt like a great starting point for the third shirt.
“We’ve taken those elements and given them our own MEYBA interpretation, creating something that nods to the club’s history but still feels fresh and relevant today.”
