Hartlepool United is delighted to confirm that Season Tickets for the 2026/27 campaign will go on sale from Friday 1 May 2026, with the Club taking the decision to freeze prices across all categories.

The move comes in recognition of the continued loyalty and backing of supporters, while ensuring football at the Prestige Group Stadium remains accessible amid the ongoing cost-of-living pressures.

An Early Bird window will run until midnight on Monday 1 June, offering the best value for supporters ahead of the new season. Standard pricing will apply from Tuesday 2 June.

The 2026/27 campaign will also see the introduction of the Club’s new ticketing platform,TicketCo, designed to enhance the supporter experience through a more streamlined and flexible purchasing process.

Season Tickets will be available to purchase online 24 hours a day via TicketCo, as well as in-store at the Club Shop during set opening hours.

Existing Season Ticket holders with a registered email address will receive a renewal link on the day tickets go on sale, with all current seats reserved until midnight on Thursday 9 July.

Season Ticket holders without a registered email will also have their seat held in their name and can renew in person at the Club Shop.

Early Bird pricing offers the best value for supporters, with Adult Season Tickets available from £322, equating to £14 per game across the campaign.

Concessions start from £248, Under 18s from £126 and Under 14s from just £50, with Under 5s and registered carers once again admitted free of charge.

Landon Smith, Chairman and Owner of Hartlepool United, said: “Our supporters are the foundation of this club, and freezing Season Ticket prices for the 2026/27 campaign was an important decision for us.

“Pools fans are special. They live and breathe this club, and the loyalty we see from them deserves to be recognised. We want to ensure that following Hartlepool United remains accessible for as many people as possible.

“When the stadium is full and driving the team on, it creates a real connection between the players and the supporters. That energy is a powerful part of who we are, and it has a big role to play in where we want to go.

“We are clear about our ambition. We want to move this club forward and do it in a way that is sustainable for the long term. We need our supporters with us. Their voice, their passion and their belief will be key to what comes next. That is the standard we are setting, and this is part of delivering it.”

2026/27 Season Ticket Information 

Supporters can find full details on pricing, eligibility and how to purchase below, with the Early Bird window providing the best value ahead of the new campaign.

A New Era for Ticketing

The 2026/27 season will see the introduction of the Club’s new ticketing platform, TicketCo, delivering a more streamlined and flexible experience for supporters.

Season Tickets can be purchased:

• Online, 24 hours a day via TicketCo
• In-store at the Club Shop, 10am–4pm on Tuesdays, Thursdays and Fridays

Extended opening hours and Saturday availability will be confirmed in due course.

Designed with supporters in mind, the new system provides greater control and convenience, allowing you to:

• Manage tickets in one place
• View your purchase history
• Connect with friends and family
• Share tickets securely and digitally

Supporters are encouraged to use digital Season Tickets, with physical cards available for an additional charge where required.

Season Ticket Renewals

Current Season Ticket holders have already been contacted via email and asked to update their TicketCo profile ahead of renewals.

A separate email will be issued on the day tickets go on sale, providing a direct link to renew and secure their seat.

Supporters without a registered email will still have their seat held in their name and can contact the Club Shop for assistance.

All existing seats will be reserved until midnight on Thursday 9 July.

2026/27 Season Ticket Key Dates

• Season Tickets on sale: Friday 1 May (from 10am in-store / 24 hours online)
• Early Bird window: Friday 1 May to Monday 1 June (midnight)
• Standard pricing applies from: Tuesday 2 June
• Renewal deadline (seat reservation): Thursday 9 July (midnight)

2026/27 Season Ticket Pricing 

*Concessions include:

• Over 65s (as of 31 July 2026)
• Armed Forces personnel or veterans (with valid ID)
• Full-time students (with valid NUS card for 2026/27)
• Supporters aged 18–21 (as of 31 July 2026)

Under 18, Under 14 and Under 5 categories are based on age as at 31 July 2026.

Additional Information

• Under 14s must be accompanied by an adult
• Full Ticket Terms & Conditions are available online

Companion (Carer) Tickets remain available free of charge for eligible supporters who can provide proof of medium or high-rate Disability Living Allowance, or enhanced rate Personal Independence Payment (PIP).

Family Enclosure Update

Following feedback from supporters regarding the location of the Family Enclosure and its proximity to away supporters, the Club will relocate the Family Enclosure for the 2026/27 season.

The Family Enclosure will now be situated in Blocks H and J of the Cyril Knowles Stand, towards the Town End, creating a more suitable and family-friendly matchday environment.

This change will not impact supporters who currently hold Season Tickets in Blocks A, B, H or J, all of whom can renew their seats as normal.

Supporters seeking a more family-focused matchday experience are encouraged to consider purchasing Season Tickets in Blocks H and J.

Your Supporter Profile

The new TicketCo system introduces your Hartlepool United Supporter Profile, giving you greater control over your matchday experience.

Current Season Ticket holders have already been contacted via email and asked to update their TicketCo profile ahead of renewals.

Within your profile, you can:

• Manage all tickets in one place
• Access your purchase history
• Create a trusted network with friends and family
• Share individual match tickets quickly and securely

Getting Started

• New supporters can create an account via the ticketing website by selecting “Log in” and registering their details
• Existing supporters should follow the instructions provided via email to update their TicketCo profile ahead of renewals

For any ticketing queries, please contact: tickets@hartlepoolunited.co.uk