The Hartlepool-based company provides supply-chain cost saving solutions for hospitality, educational establishments and all food and beverage businesses, across the North East.

The U19 team will don Optimisation Solutions on the front of their travel kit for the remainder of the season..

Phil Gilbraith, of Optimisation Solutions, said:

“We are delighted to sponsor the travel kit for the team.

“Supporting HUFC Academy aligns with our values and commitment to giving back to the local community.

“We hope this partnership shows the team that local people and businesses believe in them and want them to be a success.

“We wish Alex and the team the best of luck for the season ahead.”

Pools Academy Manager, Alex Cross, said:

“We’d like to give a massive thank you to Phil and Jonathan at Optimisation Solutions for the travel kit sponsorship for the U19s.

“To partner with a local company that shares similar values to us, and wants the best for the Academy, is excellent for all involved.

“We were able to use the travel wear for our win in the FA Youth Cup at Workington AFC.

“There is no doubt that having the travel wear brought the players together even more, with the whole experience completing the media duties prior to the game.”

The Club would like to thank Optimisation Solutions for their backing.