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SUIT DIRECT to become Front of Shirt Sponsors for 2022/23

21 June 2022

Club partners SUIT DIRECT will be increasing their commercial sponsorship this season by adding their logo to the famous Blue and White home shirts this season.  The deal also sees the brand become the Official Travel and Training Wear partners to add to the existing stadium naming rights deal currently in place.

Stephen Hobin, Hartlepool United’s Chief Operating Officer speaking on the deal said “Hartlepool United are extremely pleased to extend our partnership with the Baird Group - Suit Direct. Since we announced the stadium naming rights deal last season the relationship has gone from strength to strength and the local Hartlepool based company has seen excellent media both coverage locally and nationally.

As a club we will continue to think outside the box to grow our partnerships and deliver a return on their investment and by adding the prestigious front of home shirt sponsorship and training wear sponsorship to their current deal I am really excited to take the partnership to the next level. I would like to thank Nick Scott, Group Chief Financial Officer and his team for their ongoing support and for really buying into what we are trying to achieve at the football club. As a local company with a national presence this partnership will provide the perfect platform to market the brand the length and breadth of the country and I am really excited to see the lads adorn the new shirts with the SUIT DIRECT logo proudly sitting front and centre”.

Nick Scott – Group Chief Financial Officer for Baird Group went on the say “Baird group has had a presence in Hartlepool since 1945 and is very proud of its roots, the Hartlepool distribution centre team of close to 100 are an important part of the businesses supply chain and as a business we want to engage in the local community and play an active role in positive development projects in the area.

Since commencing the partnership with Hartlepool United back in November 2021 with the renaming and branding of the Suit Direct Stadium, both parties wanted to grow the relationship and it made sense to progress with Suit Direct being home front of shirt sponsor with the Suit Direct branding also taking pride of place on training and travel kit.

Suit Direct have been delighted with the commercial exposure being connected with Hartlepool United has given and the successful run of Cup games and securing EFL status last season was a great success both on and off the field.

Suit Direct will continue to expand its retail offering opening more stores across the UK but also closer to home and it will reopen the Suit Direct factory outlet in Hartlepool in early August. is the fastest growing formalwear website for men in the UK and is the go to destination for weddings, proms and the races”.

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