Colin Cooper has said he is “overwhelmed” after the Club revealed plans to display the Finlay Cooper Fund logo on the away kit shorts for the 2014/15 campaign.
Since then, the Fund has gone from strength to strength and has raised over £300,000 which it has donated to worthy children’s causes both in the north east and in South London.
Cooper took over as Pools boss last summer and since then many Pools fans have joined him in fund-raising activities such as the 2013 Great North Run and a Yorkshire Three Peaks Challenge last month.
Now the distinctive dragonfly emblem of the charity will form part of Pools’ away kit for the new season and the boss believes it will give the Finlay Cooper Fund more exposure over the coming months.
“It’s a really fantastic gesture from the Club,” Cooper commented.
“When the Club mentioned the idea to me and asked permission to use the logo I was overwhelmed to be honest and humbled at the same time.
“It’s an unbelievable touch and it just sharpens what I feel about this Club and tells me what the people at the Club think of me at this moment in time.
“It’s a very special thing for me and for everyone involved with the charity; I’m honoured that they’ve asked to do this and I would like to think it will help spread the word about what we’re trying to do.”
Pools Chief Executive Russ Green added: “We’re delighted to be able to support the Finlay Cooper Fund in this way on the new away kit.
“It’s a charity that is very close to all our hearts at Hartlepool United and we wanted to do something more to help raise awareness of the wonderful work that it does across the region.
“The efforts everyone connected with the Finlay Cooper Fund have put in to help raise such extraordinary sums needs more recognition and hopefully this can help raise the profile even further.”
The players will wear the new pink away kit, including the new Finlay Cooper Fund logo, for the first time during their pre-season friendly with Sunderland at Victoria Park on Wednesday night.
For more information on the Finlay Cooper Fund visit www.finlaycooperfund.co.uk