The Matchday Programme has a brand new look for the fresh campaign as we re-launch our ever popular Never Say Die on Saturday.
We've been working harder than ever during the summer to ensure our Programme is among the best in the division and we have some great new features for you to enjoy.
On The Podium is our Olympics-themed feature in which we fire random questions at the players - we think it's going to be a big hit, so check out Ritchie Humphreys going first at the weekend.
Phil Dunn recalls the debuts of some of Pools' finest servants in his new column called The Start Of Something Big - this Saturday's issue focuses on Steve Howard.
Colin Foster examines teams who were often opponents for Pools in the past but have slipped down the leagues, while John Phillips returns to conclude his study on Pools kits throughout history.
There are all the regular columns with Neale Cooper, Russ Green and Ritchie Humphreys, plus photos and reports from our pre season campaign both at home and abroad.
Plus, we have an exclusive interview with new arrival Jonathan Franks who tells us why he reckons Pools are well-placed to do well during 2012/13.
Add to that a section throwing the spotlight on visitors Swindon Town, as well as a two-page area for younger fans and we reckon you'll agree that Never Say Die is a real bargain.
So pick up your copy of Never Say Die on the way in to Victoria Park on Saturday while stocks last!